Analytics

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MEDIA RESCUE ANALYTICS

Why Use Analytics?

ANALYTICS PROVIDE DIRECT INSIGHT TO HOW YOUR WEBSITE IS DOING AND WHAT YOUR CUSTOMERS ARE SAYING ABOUT YOUR PRODUCTS, SERVICES, OR BUSINESS.  THE ANALYTIC DATA EQUIPS YOU WITH THE ABILITY TO DECIDE WHAT’S WORKING AND WHERE YOU CAN MAKE YOUR IMPROVEMENTS.

5 Reasons to Use Analytics!

Here are 5 reasons that show how using web analytics helps grow your business through insights. There are various types of analytics that all play a crucial role in the success of your business growth, your success with your advertising & marketing campaigns, and the overall management and retention of your current clients. 

1.KEYWORD INSIGHT

You may be under the impression that just because you’re a small business owner, you’re closer to the customer and understand the words and phrases that are driving people to your site. In truth, analytics gives you proof through the data. Analytics provides insight into which words are the big drivers to your site. It also not only shows you how many people searched the term, but also if they are new or returning visitors and how long they stayed.

2. CUSTOMER INSIGHT

Now that you understand what your customers are looking for, it gives you a better idea of who they are, how they behave, how they segment their keywords and compare it to how you are segmenting. With this data you’ll find the most interesting ways your customers behave.

3. SOCIAL INSIGHT

This insight allows you to readjust the precious manpower and money to maybe one channel more so than the other. These social insights allow you to:

  • Identify the traffic coming to your site and what that traffic does on your site
  • Understand which of your social channels are the top performers with your target audience
  • And equips you with the right data to make more informed decisions

4. PAGE QUALITY

Page analytics can give you insight to how your site is helping users meet their needs, or if they are simply coming then going. This includes data on how each page on your site is performing by whether or not it is sending potential leads down the funnel to conversion.

5. TRENDS & CONCLUSIONS

Analytics are meant to help you see not only the differences in data from week to week, but also to let you see the trends over time. But make sure you’re not drawing conclusions too quickly. Ensure that with the trends and segmentation, you can find what is driving people away from your sight.

If you are currently using web analytics and looking for ways to drive down the cost, here are a few tips. However, Reports show that there is not only a 1,000% return on investment by those companies that implement analytics, but that social enterprises actually perform better. If you have any suggestions, or testimonies on how analytics helped your organization’s web presence, please let us know!

HERE IS A TUTORIAL ON GETTING SETUP WITH GOOGLE ANALYTICS!

GOOGLE SETUP SERVICES

Google Advertising

AS A GOOGLE CERTIFIED AD PARTNER, WE CAN OFFER YOU THE BEST RESULTS IN YOUR DISPLAY AND SEARCH ADVERTISING CAMPAIGNS.

Our services aim to obtain the most return on your campaigns as possible.  We are driven by enhancing your revenue off of your advertising budget.  We don’t win unless you do.  Our in-depth analysis of your target market allows for us to succeed.  And for you to obtain optimal results.

Looking for an Email Campaign That Works?

Your email campaign can work.  But you must understand you will need the following process to succeed.  

DEFINE | TEST | SEND | MEASURE | REPORT

DO YOU HAVE A CAMPAIGN THAT TRACKS YOUR OPENS AND CLOSES? AUTOMATES RESPONSES, AND CONVERTS SALES THROUGH AUTOMATION?  IF NOT, WE CAN HELP YOU!

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