The briefing process includes gaining a clear and comprehensive insight into your business and it’s main objectives. We delve in detail into your target audience(s), short and long term marketing and sales objectives and key competitors. We also invite discussion of your business’ ethos and origins and your individual visual preferences.
Once we feel confident we have a robust brief, we commence the idealization, or ‘idea-generation’ stage. This phase often resembles old-school graphic design, namely putting pencil to paper and sketching ideas, no matter how seemingly absurd or abstract. From here, we can assess which ideas have ‘legs’ and explore and finesse these more formally using the host of digital tools available to us. Once we can see how these ideas might translate into a business’ visual identity, it’s normally a fairly organic process of elimination from there. We rule out those concepts we feel may be too distanced from the brief or not strong enough visually.
Once we’ve completed any revisions (and quite often there aren’t any, thanks to our extensive briefing process) we present the final, resolved set of branding concepts to you for your thoughts and eagerly await sign-off. We always recommend clients take at least 24 hours at the bare minimum before signing off on any particular concept, no matter how enthusiastic the initial response!!