Managing analytics means it’s
all about the numbers!

Managing Analytics?

Analytics provide direct insight into how your website is doing and what actions your viewers are taking while on your website.  As well as what they are saying about your business, staff, products, and services.  The analytic data equips you with the ability to decide what is working and where you can make improvements.  There are hundreds of metrics you can analyze, such as; how long they are on the website, where are they from, what page made them exit the site, what did they click on, and the list goes on and on. With all of these metrics, managing analytics can get a bit complicated.

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5 Reasons to Use Analytics!

Many people don’t understand the importance of analytics, let alone why you would be managing analytics. So let us give you some reasons. We’ve listed 5 reasons that show how using web analytics helps grow your business through insights. There are various types of analytics that all play a crucial role in the success of your business growth, your success with your advertising & marketing campaigns, and the overall management and retention of your current clients. 

1

Keyword Insight

You may be under the impression that just because you’re a small business owner, you’re closer to the customer and understand the words and phrases that are driving people to your site. In truth, analytics gives you proof through the data. Analytics provides insight into which words are the big drivers to your site. It also not only shows you how many people searched the term, but also if they are new or returning visitors and how long they stayed.

3

Social Insight

This insight allows you to readjust the precious manpower and money to maybe one channel more so than the other. These social insights allow you to:

1. Identify the traffic coming to your site and what that traffic does on your site.
2. Understand which of your social channels are generating the most traffic.
3. Equips you with the right data to make more informed decisions.
4. Your audience will be more concentrated in future campaigns.
Now, you’ve begun Managing Analytics!

5

Trends & Conclusions

Analytics are meant to help you see not only the differences in data from week to week, but also to let you see the trends over time. But make sure you’re not drawing conclusions too quickly. Ensure that with the trends and segmentation, you can find what is driving people away from your sight.

If you are currently using web analytics and looking for ways to drive down the cost, here are a few tips. However, Reports show that there is not only a 1,000% return on investment by those companies that implement analytics, but that social enterprises actually perform better. If you have any suggestions, or testimonies on how analytics helped your organization’s web presence, please let us know!

2

Customer Insight

Now that you understand what your customers are looking for, it gives you a better idea of who they are, how they behave, how they segment their keywords and compare it to how you are segmenting. When you start managing analytics you will notice trends in this data, and you’ll find out some interesting ways your customers behave.

4

Page Quality

Page analytics can give you insight to how your site is helping users meet their needs, or if they are simply coming then going. This includes data on how each page on your site is performing by whether or not it is sending potential leads down the funnel to conversion.

Animated Analytics

Have a look at this animated analytic insights image regarding social media platforms and the advertising that takes place on them. Click the button!

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Free Google Installation!

Learn more about analytics the easy way! Jump in and get your feet wet! Follow the button and get Google Analytics installed by our remote technicians at no cost you.

FREE INSTALL

Controlling Your Own Analytics

At Media Rescue, we believe that the best services are the ones that provide meaningful insights, knowledge, and beneficial results.  If you are interested in taking control of your online presence, then we have the a short 30 Day program built for you.  One of our Media Agents will work with you directly, 3 days a week, managing your analytics, and making sure you understand the management process, the management platform, and what number natter to your business the most. This is a one month (30 Days) , 16 session hours scheduled around your availability.  We will manage your website traffic,  and teach while walking you through each step until your comfortable.  Reserve your Analytic Agent today.  Click the button below to get started today, or contact us for additional details.  

Let’s Analyze

Google Analytics

Here is a tutorial for you to watch.  This will teach you how to install, set-up and monitor your Google Analytics tools. Soon thereafter you’ll be Managing Analytics in no time. Enjoy!

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