You may be under the impression that just because you’re a small business owner, you’re closer to the customer and understand the words and phrases that are driving people to your site. In truth, analytics gives you proof through the data. Analytics provides insight into which words are the big drivers to your site. It also not only shows you how many people searched the term, but also if they are new or returning visitors and how long they stayed.
This insight allows you to readjust the precious manpower and money to maybe one channel more so than the other. These social insights allow you to:
1. Identify the traffic coming to your site and what that traffic does on your site.
2. Understand which of your social channels are generating the most traffic.
3. Equips you with the right data to make more informed decisions.
4. Your audience will be more concentrated in future campaigns.
Now, you’ve begun Managing Analytics!
Trends & Conclusions
Analytics are meant to help you see not only the differences in data from week to week, but also to let you see the trends over time. But make sure you’re not drawing conclusions too quickly. Ensure that with the trends and segmentation, you can find what is driving people away from your sight.
If you are currently using web analytics and looking for ways to drive down the cost, here are a few tips. However, Reports show that there is not only a 1,000% return on investment by those companies that implement analytics, but that social enterprises actually perform better. If you have any suggestions, or testimonies on how analytics helped your organization’s web presence, please let us know!