Project Description

Project Brief

Arch Tex contacted Media Rescue to solve the problem of which way they wanted to represent themselves in the public. Specifically the target demographic they were aiming for.  They requested that we design an image that would represent who they were.

Visual A

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Visual B

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Conceptual Design Samples

Skills Needed

The branding process can be broken into five phases. In this section we’ll explore each phase and explore some common variations and important success factors. Behind every successful brand is a thoughtful strategy. Getting this phase right is critical to the overall success of your brand, Conduct an Internal Review. Begin by considering your firm’s overall business strategy. Start by gathering your management team to conduct a discovery session. Capture your team’s goals, market strategies and individual perspectives. Don’t be surprised if you discover a variety of points of view, and even fundamental disagreement. It’s common and part of the process.

Project Planning 98%
Graphic Design 92%
Branding 96%
Multimedia 98%
branding media

Initial Concept Planning

The briefing process includes gaining a clear and comprehensive insight into your business and it’s main objectives. We delve in detail into your target audience(s), short and long term marketing and sales objectives and key competitors. We also invite discussion of your business’ ethos and origins and your individual visual preferences.

Drafts & Revisions

Once we feel confident we have a robust brief, we commence the idealization, or ‘idea-generation’ stage. This phase often resembles old-school graphic design, namely putting pencil to paper and sketching ideas, no matter how seemingly absurd or abstract. From here, we can assess which ideas have ‘legs’ and explore and finesse these more formally using the host of digital tools available to us. Once we can see how these ideas might translate into a business’ visual identity, it’s normally a fairly organic process of elimination from there. We rule out those concepts we feel may be too distanced from the brief or not strong enough visually.

Final Delivery

Once we’ve completed any revisions (and quite often there aren’t any, thanks to our extensive briefing process) we present the final, resolved set of branding concepts to you for your thoughts and eagerly await sign-off. We always recommend clients take at least 24 hours at the bare minimum before signing off on any particular concept, no matter how enthusiastic the initial response!!

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Strong Brands

Let’s face it,the branding process steps undertaken by design agencies can be quite mystifying (and often even a little intimidating!) to the majority of clients. You know that the end outcome needs to be the establishment of a professional brand identity and logo for your business.  You probably know that the core elements that support that include the provision of a corporate style guide, native fonts and, where applicable, illustrations and/or iconography. But rightly so, you’ll likely want to know a lot more about what to expect.

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Excellent Results

In attempting to dispel any confusion, we’ve outlined the core steps in our branding and logo design process below. The methodology utilized by other agencies might slightly deviate from this, but our process is designed to be very straightforward and transparent. We believe in always opening ourselves up for questions and collaboration whenever necessary, as we progress through each project we’re engaged on.