Pharmacies on the Rise
The Pharmacy Business is Booming
Social media, such as Facebook, Twitter, and LinkedIn, is commonplace in our lives. In fact, it has become part of our culture. Just a few short years ago, conversations—in person or by telephone—were the primary method of communication. Much of the time today, texts, Snapchats, and tweets replace calling, and friends are frequently referred to as “connections.” Social media is a vehicle that is alive, well, and growing—reaching not just individuals, but the masses.
Pharmacies & Social Media
Social media plays a big part in our lives today, but as health professionals, pharmacists should have a heightened level of consciousness about using it for their primary communication. Social media certainly offers huge benefits: It provides a wealth of information for patients, it allows pharmacists and pharmacies to communicate to large groups at one time, it gives pharmacy the opportunity to shape business changes through feedback via surveys and communications with patients, and it allows patients to feel that they are part of a pharmacy community.
Many pharmacies currently use social media to reach out to their followers about products, services, and newsworthy events (e.g., Duane Read has 1,000,000 followers on Twitter), provide reminders (e.g., medication therapy management, immunizations), and distribute generalized health information.
Avoid the Pitfalls
Using social media to develop and deliver a message to large numbers of people is easy, but avoidance of pitfalls requires complete knowledge of responsibilities and vigilance on the part of the pharmacist. As a pharmacist, it is important to be aware of the drawbacks of social media—the most noteworthy of which is related to the Health Insurance Portability and Accountability Act (HIPAA). HIPAA warrants that sharing protected health information is expressly prohibited, with few, very clearly defined, exceptions. All companies should have policies that speak specifically to HIPAA compliance. Media Rescue keeps this in mind and protects your pharmacy from violations of the HIPPA guidelines.
A major point to remember is that social media is not private; therefore, pharmacies must be cautious when placing content on their company social media pages. Pharmacists should be equally cautious when posting personal messaging via social media pages. Rarely is any photo or statement truly private on the Web. This point cannot be overemphasized.
It’s easy to plan a squeaky clean social media strategy for your pharmacy when it’s on paper. But executing the day-to-day tasks involved in that strategy can be a different story without implementing processes to manage it.
Media Rescue at your Service
Media Rescue provides social media marketing for Pharmacies with extreme attention to detail. Our management services create content for your social media that is engaging, compliant, and attractive to the reader. NO, content is posted on your social mediums without the pharmacists pre-approval. We create a plan for the month that contains all of your content, and provides you the opportunity to review it prior to release. At any time you can change the content and or include additional content for your followers and fans with one email.
Successful social media posts can be effectively used by pharmacists to market their services and engage patients. Some of the key points that we stress with social media marketing for Pharmacies are as follows:
- Brevity– Although adhering to the 140-character limit may be tough, we utilize and encourage thoughtful word selection
- Message Content– Get immediate attention and draw people in with catchy phrases
- Engaging Appearance– We design, and develop stunning quality HD images for your illustrations
You Can’t Manage Whats not Analyzed
Analytics reporting is provided with all of our social media marketing campaigns. It is imperative that we analyze what is working for your pharmacy and what may not be working. We are very in-depth with our campaigns and go the extra mile to determine what your objectives are. Knowing the pharmacy’s target audience and understanding how to most effectively interact with them is a very important step in our processes. It is extremely important to be professional on social media and separate it from all of your personal accounts. Nothing can be more detrimental to your pharmacy than inadvertently posting personal communications on your professional network. Designating Media Rescue and our professional postings may help to underscore the importance of personal and professional network differentiation.
The Essence of timing
Your timing is Essential
Media Rescue implements good practices for pharmacies. Include links within their posts that lead patients to their websites or additional social media sites. Posting information that grabs attention and engages viewers ensures that your followers will continue to read your posts. Offering followers the ability to provide feedback is very important to your business. Although 90% of people may not offer feedback, input from the 10% who do can generate valuable insight that leads to business growth.
Key Benefits for The Pharmacy
Media Rescue Provides it’s Pharmacy Client’s the Following:
- Custom Posts to Media Platforms
- Daily Images for posts
- Weekly Analytics of Performance
- $100 In Facebook Promotional Ads
- Content Discovery, Industry Related and Informative Pharmacy News
- 24-Hour Support Staff
- Website Integration of Social Platforms
Some Details on the Services
Website Development Services
Enjoy the powerful benefits of a Professional website developed by Media Rescues Award winning development team. Our Professional websites consist of unlimited pages optimized for search engines. Custom industry specific content, including recent industry news, medication advisories, custom image design, Admin panel access, and much more. If you have an existing website, we can upgrade and enhance that for you as well.
Free Domain Hosting
Stop paying monthly hosting fees, Media Rescue will host your website Domain, create unlimited email accounts with your pharmacy name i.e. Pharmacist@yourpharmacy.com, firstname.lastname@example.org, etc.. This will allow you to have emails associated with your store.
Social Media Development
Media Rescue will create custom social pages that unique and appealing. Our designs are developed the media platforms developer interface, providing you a unique and custom look. This package includes one free month of our Premium management services. Daily updates, images, responses, and reputation management.
This offer is available for a limited time only. The full value of the above listed services can be very costly without this promotion, exceeding $2,000. This powerful Media Package can be yours today for the low price of $699. On going Social Media Management is optional. You may choose from one of our management packages after your initial free 30 day period.